Social Media Strategist
Role overview
Deskripsi pekerjaan
Develop social media strategies, content pillars, and platform approaches based on client objectives. The role works with Account, Creative, and KOL teams to align content direction and campaign plans. It analyzes performance and audience behavior, then recommends improvements against KPIs. It also prepares strategy reports and presents insights to stakeholders.
Tanggung jawab
Responsibilities
- Develop social media strategies, content pillars, and platform approaches based on client objectives.
- Conduct audience research, competitor analysis, and trend monitoring.
- Define social media objectives, KPIs, and performance targets.
- Establish content direction and messaging guidelines for the Creative and Social Media teams.
- Collaborate with Account, Creative, and KOL teams to align social media plans with campaign objectives.
- Analyze social media performance, audience behavior, and campaign results.
- Recommend improvements to content effectiveness, engagement, and audience growth.
- Prepare strategy reports and campaign evaluations, and present insights to stakeholders.
Kualifikasi kandidat
Skill dan kualifikasi
- Bachelor's degree in Communications, Marketing, Digital Marketing, or a related field.
- 1–2 years of experience in social media or digital marketing
- fresh graduates with relevant internship experience are welcome.
- Good understanding of social media platforms, content formats, and digital trends.
- Able to conduct audience research, competitor analysis, and trend monitoring.
- Familiar with content planning, content pillars, content calendars, and campaign briefs.
- Strong analytical skills and ability to interpret social media metrics and prepare performance reports.
- Good communication, creative thinking, and collaboration skills.
- Portfolio showcasing relevant social media projects or campaign work is required.
Benefit
Fasilitas dan benefit
- Competitive Salary
- THR / Bonus system
- Team Building Activity
- Casual Dress Code
- Company Outings
- Professional Development
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