Social Media Specialist (Brand)
Role overview
Deskripsi pekerjaan
Manage and maintain the brand’s social media accounts across relevant platforms (Instagram/Tiktok/Youtube Short/Facebook). Develop and execute creative content calendars aligned with each brand’s identity, tone of voice, and marketing objectives. Directly participate in photo and video production (including setting up creative direction, props, and on-set shooting).
Write engaging captions and communication materials, while managing content scheduling and timely publication across platforms (Instagram, TikTok, YouTube Shorts, etc.). Plan and execute periodic social media campaigns to boost brand awareness, engagement, or specific promotional targets. Build and maintain active interactions with the community by responding to comments, direct messages, and engaging content formats.
Stay updated on emerging social media trends, viral topics, and competitor strategies to keep brand content fresh and relevant. Monitor analytics, evaluate content performance, and compile monthly reports with actionable insights for continuous improvement. Coordinate closely with Design, Marketing, and Content teams to align visual assets and brand messaging.
Tanggung jawab
Responsibilities
- Manage and maintain the brand’s social media accounts across relevant platforms (Instagram/Tiktok/Youtube Short/Facebook)
- Develop and execute creative content calendars aligned with each brand’s identity, tone of voice, and marketing objectives
- Directly participate in photo and video production (including setting up creative direction, props, and on-set shooting)
- Write engaging captions and communication materials, while managing content scheduling and timely publication across platforms (Instagram, TikTok, YouTube Shorts, etc.)
- Plan and execute periodic social media campaigns to boost brand awareness, engagement, or specific promotional targets
- Build and maintain active interactions with the community by responding to comments, direct messages, and engaging content formats
- Stay updated on emerging social media trends, viral topics, and competitor strategies to keep brand content fresh and relevant
- Monitor analytics, evaluate content performance, and compile monthly reports with actionable insights for continuous improvement
Yang perlu disiapkan
Job requirements
- Bachelor's degree (S1) in Communication, Marketing, Digital Business, or related fields
- Minimum 6 months to 1 year of experience as a Social Media Specialist, Content Creator, or Brand Strategist (handling multiple brands is a plus)
- Proven hands-on experience in content creation, including direct involvement in photo/video shoots
- Strong dual capability as both a conceptor (strategy/ideation) and an executor (hands-on production & scheduling)
- Excellent copywriting and communication skills with a good sense of platform-specific tone of voice
- Proficient in reading social media analytics (Instagram Insights, TikTok Analytics, Meta Business Suite, TikTok Creator Studio) and converting data into meaningful reports
- Creative, proactive, trend-savvy, detail-oriented, and adaptable in a fast-paced environment
- Ability to work independently as well as collaborate within a team
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