Product Marketing Manager - Erha Clinic (Caring, Anti Aging)
Role overview
Deskripsi pekerjaan
Develop a valid & relevant market research strategy and analyze the results of the research to map market segments and identify the needs of the target market and trend market.
Analyze the research result to design a comprehensive marketing strategy (360 marketing) to gain business growth.
Develop product marketing strategy that aligned with brand identity and relevant with current product lifecycle and focus to create impactful marketing activities.
Communicating and coordinate market research analysis, product performance analysis to the relevant teams to achieve synergy in developing brand, product marketing and innovation startegy.
Establish strategic partnerships with internal and external partner to deliver values to customers effectively.
Tanggung jawab
Responsibilities
- Develop a valid & relevant market research strategy and analyze the results of the research to map market segments and identify the needs of the target market and trend market.
- Analyze the research result to design a comprehensive marketing strategy (360 marketing) to gain business growth.
- Develop product marketing strategy that aligned with brand identity and relevant with current product lifecycle and focus to create impactful marketing activities.
- Communicating and coordinate market research analysis, product performance analysis to the relevant teams to achieve synergy in developing brand, product marketing and innovation startegy.
- Establish strategic partnerships with internal and external partner to deliver values to customers effectively.
- Oversee the development and execution of integrated marketing campaigns across various channels to increase brand awareness, generate leads, and drive customer acquisition.
- Keep up-to-date to the market, industry and customer trends to the customer and nurtures the continuous improvement and innovation to to keep provide customer the relevant values.
- Create report and analyze for product performance to evaluate marketing activity effectiveness and ensure that the company's budget related is used effectively and efficiently.
Yang perlu disiapkan
Job requirements
- A bachelor's degree in Pharmacy is preferable.
- 4 - 5 years in brand or product marketing field
- proven 2 years in leader level
- Relevant experience in FMCG or beauty industry
Benefit
Fasilitas dan benefit
- Competitive Salary
- Period Leave
- THR / Bonus system
- Medical Insurance
- Dental Insurance
- Transportation
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