Go-to-Market Manager
Role overview
Deskripsi pekerjaan
Responsible for the GTM strategy of Indonesia's offline market, and formulate the launch and marketing strategies for new products and key products based on the conditions of consumers, competing products and channels.
Responsible for product marketing and the creation of key individual products, formulate product positioning, core selling points, pricing, promotions, distribution and terminal promotion plans, and drive rapid ramp up of products.
Tanggung jawab
Responsibilities
- Responsible for the GTM strategy of Indonesia's offline market, and formulate the launch and marketing strategies for new products and key products based on the conditions of consumers, competing products and channels.
- Responsible for product marketing and the creation of key individual products, formulate product positioning, core selling points, pricing, promotions, distribution and terminal promotion plans, and drive rapid ramp up of products.
- Gain in-depth insights into Indonesia's GT, MT and MTI markets as well as the characteristics of different regions, and formulate promotion strategies for key products, key regions and key stores for the distribution team.
- Collaborate with the Sales, Distributor, BA, Training and Marketing teams to drive the product from Sell In to terminal sales boost (Sell Out).
- Responsible for offline product activities, promotions and terminal promotion strategies to enhance the market exposure and sales conversion of key products.
Yang perlu disiapkan
Job requirements
- Bachelor's Degree in any discipline.
- Minimum 5 years of experience in GTM, Product Marketing, and Trade Marketing in FMCG, Beauty, or related industries.
- Familiar with the local market in Indonesia, with in-depth knowledge of GT, MT and MTI channels.
- Have experience in team management and cross-departmental collaboration.
- Good English communication skills.
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PT FCL Internasional Indonesia
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