Digital Marketing Lead [Kvibes]
Role overview
Deskripsi pekerjaan
Develop and lead overall digital marketing strategies to strengthen brand awareness, audience engagement, community growth, and business performance across KVIBES platforms. Plan, execute, and oversee integrated digital marketing campaigns across social media, paid media, search, and other digital channels to achieve business and marketing objectives. Lead the development of content and campaign strategies tailored to KVIBES' target audiences, particularly K-Pop fans and youth communities.
Manage and optimize paid advertising campaigns, monitor and evaluate campaign performance, and oversee KOL, influencer, and creator marketing campaigns. The role also manages digital marketing budgets and collaborates with internal creative teams, external agencies, and brand partners.
Tanggung jawab
Responsibilities
- Develop and lead overall digital marketing strategies to strengthen brand awareness, audience engagement, community growth, and business performance across KVIBES platforms.
- Plan, execute, and oversee integrated digital marketing campaigns across social media, paid media, search, and other digital channels to achieve business and marketing objectives.
- Lead the development of content and campaign strategies tailored to KVIBES' target audiences, particularly K-Pop fans and youth communities.
- Manage and optimize paid advertising campaigns across Meta Ads, TikTok Ads, Google Ads, YouTube, and other relevant platforms to maximize reach, engagement, conversions, and return on investment.
- Monitor, analyze, and evaluate campaign performance using key metrics such as CTR, CVR, CAC, ROAS, engagement rate, and audience growth to drive continuous improvement.
- Oversee end-to-end KOL, influencer, and creator marketing campaigns, including talent selection, briefing, coordination, execution, performance tracking, and ROI evaluation.
- Manage digital marketing budgets, campaign timelines, resource allocation, and performance reports to ensure effective execution and measurable results.
- Lead and collaborate with internal creative teams, including Social Media, Copywriters, Graphic Designers, and Video Editors, as well as external agencies and brand partners.
Yang perlu disiapkan
Job requirements
- 3–5+ years of experience in digital marketing, performance marketing, social media strategy, or integrated campaign management, with proven experience leading projects or teams.
- Strong understanding of the K-Pop, Korean entertainment, and digital fan community ecosystem, including trends, audience behavior, and online culture.
- Proven experience developing and executing end-to-end digital marketing strategies and integrated campaigns across multiple digital platforms.
- Strong hands-on expertise in paid advertising platforms, including Meta Ads Manager, TikTok Ads, Google Ads, and YouTube Ads (GDN).
- Solid understanding of performance marketing metrics, including CTR, CVR, CAC, ROAS, engagement rate, and conversion tracking.
- Experience with digital analytics and reporting tools such as Google Analytics 4 (GA4), Looker Studio, Google Tag Manager, and Google Search Console.
- Experience managing KOL, influencer, and creator campaigns, including campaign planning, talent coordination, budget management, and performance evaluation.
Kualifikasi kandidat
Skill dan kualifikasi
- Bachelor's Degree in Marketing, Communications, Business, Digital Media, or a related field.
- Previous experience in a digital agency, media, entertainment, lifestyle, or consumer-facing industry is highly preferred.
Tools
Tech stack dan tools
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