Copywriter
Role overview
Deskripsi pekerjaan
The Copywriter develops creative, engaging, and strategic copy for multiple clients across various industries, maintaining each brand’s voice, tone, and communication objectives. The role creates campaign concepts and content for social media, websites, landing pages, email campaigns, and digital advertisements, including captions, video scripts, and performance marketing messages. It researches client industries, products, competitors, audience insights, and digital trends, and reviews copy for accuracy and quality.
The Copywriter collaborates with Creative, Social Media, Account Management, Graphic Design, and Video Production teams to deliver consistent messaging and incorporates feedback while meeting project deadlines.
Tanggung jawab
Responsibilities
- Develop copy and campaign concepts for digital platforms, including social media, websites, landing pages, email campaigns, and advertisements.
- Write captions, short-form video scripts, storytelling content, taglines, headlines, promotional messages, push notifications, and calls to action.
- Translate marketing briefs and client objectives into clear, persuasive, and audience-focused communication, adapting writing styles and brand voices across clients.
- Create SEO-friendly content for websites, blogs, landing pages, and product descriptions while maintaining readability and brand relevance.
- Research client industries, products, competitors, audience insights, and current digital trends to develop relevant and effective content.
- Review, edit, and proofread copy to ensure accuracy, clarity, consistency, and quality before publication or client submission.
- Collaborate with Creative, Social Media, Account Management, Graphic Design, and Video Production teams to ensure consistent messaging across deliverables.
- Incorporate client feedback and internal revisions while maintaining creative quality and meeting project deadlines.
Yang perlu disiapkan
Job requirements
- Bachelor's Degree in Advertising, Marketing, Communications, Journalism, Literature, or a related creative discipline.
- 2–3+ years of experience as a Copywriter, Content Writer, or Creative Writer, preferably within a creative agency, digital marketing agency, or in-house creative team.
- Strong creative portfolio demonstrating experience in campaign concepts, social media content, digital advertisements, brand communication, and short-form video scripts.
- Excellent writing, storytelling, editing, and proofreading skills in Bahasa Indonesia.
- Strong understanding of social media platforms, particularly Instagram, TikTok, and Facebook, and their content formats and audience behaviors.
- Ability to develop engaging and persuasive copy across different formats, including headlines, captions, scripts, taglines, promotional content, and advertising copy.
- Understanding of brand positioning, brand voice, audience segmentation, and digital marketing communication.
- Basic understanding of SEO principles and the ability to write search-engine-optimized content.
Kualifikasi kandidat
Skill dan kualifikasi
- Good English writing skills are an advantage.
- Ability to manage multiple projects and clients simultaneously, adapt to different brand guidelines, and work under tight deadlines.
- Detail-oriented, proactive, creative, and open to feedback, with strong communication and collaboration skills.
- Comfortable working in a fast-paced agency environment and handling multiple rounds of revisions.
Benefit
Fasilitas dan benefit
- THR / Bonus system
- Period Leave
Tools
Tech stack dan tools
Sebelum klik lamar
Ambil keyword
Catat skill, tools, dan tanggung jawab yang berulang di lowongan ini.
Sesuaikan CV
Tulis ulang pengalaman agar lebih nyambung dengan kebutuhan role.
Kirim dengan konteks
Gunakan cover letter singkat yang menyebut kebutuhan perusahaan.
United Creative
Jakarta Barat
AI Job Match Score
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