Content Creator
Role overview
Deskripsi pekerjaan
Plan, script, shoot, and edit short-form video content for TikTok, Instagram Reels, and YouTube Shorts. Create engaging static and carousel posts, including captions and copywriting aligned with brand voice. Develop and manage a monthly content calendar together with the marketing team.
Stay on top of social media trends, formats, and audio, and adapt them quickly into relevant content. Monitor content performance (reach, engagement, watch time) and use insights to improve future content. Collaborate with designers, marketers, and other stakeholders to support campaigns and product launches.
Engage with the community through comments and DMs to build audience loyalty. Coordinate with KOLs, influencers, or talent for collaborative content when needed.
Tanggung jawab
Responsibilities
- Plan, script, shoot, and edit short-form video content for TikTok, Instagram Reels, and YouTube Shorts
- Create engaging static and carousel posts, including captions and copywriting aligned with brand voice
- Develop and manage a monthly content calendar together with the marketing team
- Stay on top of social media trends, formats, and audio, and adapt them quickly into relevant content
- Monitor content performance (reach, engagement, watch time) and use insights to improve future content
- Collaborate with designers, marketers, and other stakeholders to support campaigns and product launches
- Engage with the community through comments and DMs to build audience loyalty
- Coordinate with KOLs, influencers, or talent for collaborative content when needed
Yang perlu disiapkan
Job requirements
- 1–3 years of experience as a Content Creator, Social Media Specialist, or similar role
- Portfolio of content you’ve created (please include links when applying)
- Proficient in video editing tools such as CapCut, Adobe Premiere Pro, or similar
- Familiar with design tools such as Canva, Figma, or Adobe Photoshop/Illustrator
- Strong understanding of TikTok and Instagram algorithms, trends, and content formats
- Excellent copywriting skills in Bahasa Indonesia
- English is a plus
- Creative, detail-oriented, and able to work under tight deadlines
- Able to read basic content analytics and turn data into actionable ideas
Kualifikasi kandidat
Skill dan kualifikasi
- Comfortable appearing on camera is a plus
Tools
Tech stack dan tools
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